Zach Johnson founded FunnelDash initially to serve media buying agencies and their clients with an attribution and analytics platform. At one point he had an epiphany. Rather than selling a SaaS product, why not find a way to monetize the payments flow between brands, agencies and publishers/platforms? Third-party credit cards being utilized were offering rewards that offered no or little value. Not a big leap for a fintech guy but as he realized, out of reach for many non-fintech businesses who just don’t think that way. Hear how he started a business around co-branded cards as a service in partnership with Sila and Lithic. Listen to his views on fundraising and Venture Capital, on when is the right time to focus on unit economics and when is the wrong time to do so. Finally, why is it so important to launch as quickly as possible and how a global pandemic helped him with that.