Best friends Katrin Kaurov and Aleksandra Medina are the two founders of FRICH, an app with the stated goal of making money social. As young professionals, they struggled with learning how to deal with money and hated the awkwardness that comes with how people talk about finances. Since there was no personal finance app available they liked, they started FRICH. Not unlike fitness apps, FRICH users rely on the accountability towards friends, and the commitment to shared goals, to reach their stated financial goals - often in the form of a playful and fun contest. FRICH is how GenZ likes to save money. Learn why FRICH succeeded where others failed; how the founders turned a disadvantage (not knowing anything about finances) into a competitive advantage. And, how ‘resourcefulness’ is one of the most important traits of an entrepreneur.